It’s been estimated that by 2040, 95% of purchases will take place through eCommerce. Although we’re a little way off that yet, the internet grows and diversifies every day, and it has never been more important to create a strong online presence for your business.
We believe a website tells a brand’s story. It is the first impression that many of your customers will get. Their user experience on your website can be a solid indication of the opinion they form about your business, and the number of conversions you will therefore generate.
So, what makes an outstanding website? Here are some top tips from our digital marketing experts:
Starting from scratch
Choosing which platform to build your website on can be a minefield. We build the majority of our sites on WordPress, as it offers simple, well-designed development options. You will also need to select a host for your website, to ensure the site is responsive, secure and reliable. Any good agency will be able to offer you hosting options.
SEO
Your website will need to be optimised to appear on search engines and ultimately get more visitors. This involves editing site content and page titles to include relevant keywords, creating links to your site, and making sure your content is up to date. SEO will put your website ahead of your competitors.
Engage your audience
Many websites have a high ‘bounce rate’ – the rate at which people leave the site after visiting the home page. You don’t want your website to be one of them. By using engaging, relevant content and an inspiring website design, you have more chance of winning and keeping your customers.
Making things easy
You want your website to create conversions, but if it lacks clear navigation options, users will likely drop off quickly. Make your site easy to navigate with a clear menu and visible call to actions, and your user experience can be an enjoyable one.
Keeping an eye on things
So once your website is built, it’s time to sit back and relax? Wrong! Regularly checking website analytics and updating your site based on these is the best way to tailor your customer experience, as well as identify any areas of the website that aren’t performing as expected.
Looking at the above, it may seem like you have a long way to go to create your dream website. So why not let us do it for you? Our team have expertise in all of the above areas and can work with you to provide a website that represents your brand and stands out from the crowd.
Get in touch today on info@redpeppermarketing.com or call us on 01787 223850 to find out how we can help you.
