Infil

See how we opened the doors to social media success for a local windows, doors, conservatories and roofline product supplier and installer.

Featured Project

Infil:
Social media management & monthly blog creation

Back in July 2021, Infil, came to us with a challenge of energising their social media.

Before implementing our content creation services, Infil’s strategy for posting on their social channels and website was weak and lacked clarity.

We saw so much potential, and created a content plan tailored to their budget, which consisted of:

Service:

Social Media Management

Using installer’s photography, we were able to showcase Infil’s work in a fun and educational way. By implementing pops of colour, shape and design, we created consistant graphics intended to educate the audience.
With over twenty 5* Google testimonials, we’ve focused on building trust by sharing the kind words from those who matter most, the customers.
Our talented team of photographers visited Infil’s showroom to take artistic photos of their product range, with the aim to tap into the world of interior design, homepride and DIY, a growing trend across our target demographic on Instagram and Meta (Facebook).
People buy from people. That’s why we invited the Infil team to our photography studio to capture their wonderful faces and add some personality to the brand.

Service:

Monthly Blog Creation

Our SEO (Search Engine Optimisation) team used keyword research to determine the words and key phrases most searched by our target demographic. For Infil, this of course involved opting for a local keyword strategy.

To complement our work on social media, we created one blog per month covering a product, seasonal message or key topical theme in the industry.

This not only encourages more traffic to the website, but also creates a succinct plan of content to structure social media and its messaging.

Service:

AUDIO-VISUAL CREATION

How do you capture and maintain your viewer’s attention when installing a door…create a timelapse! The reel resulted in a 23% uplift in impressions and a 45% increase in engagement on short form video on Meta.

Aiming to portray the messages of trust, reliability and outstanding customer service, the team now have an asset they can use across their digital channels for years to come.