Marketing Blog | redPepper Marketing

Addressable TV Advertising: What It Is & How It Can Boost Your Brand

TAKING YOUR BRAND TO NEW AUDIENCES ON TV Traditional TV advertising has long been a powerful tool for capturing large, diverse audiences, but it often comes with a hefty price tag and limited targeting options. In the fast-paced world of marketing, businesses are constantly looking for innovative ways to reach their target audience and reduce...

How to Create a Results-Driven Marketing Strategy

Success doesn’t happen by chance, it’s carefully planned. That’s why, at redPepper Marketing, we’re not just creating marketing plans; we’re crafting a strategic road map that’s designed to guide your business to success. After all, if you fail to plan, you plan to fail. So, what makes our approach unique? It’s not about ticking boxes or...

Why outsource to a Marketing agency?

With the UK government budget announcements back in October, finding ways to save has become a top priority. The good news? Outsourcing can be a smarter, more cost-effective solution than hiring and maintaining an in-house team. By outsourcing your marketing needs to a marketing agency, like redPepper Marketing, you save on recruitment, training,...

Why print marketing is still fundamental to omnichannel marketing

While digital marketing often takes centre stage in many campaigns, you would be forgiven for believing traditional marketing is a thing of the past. Scrolling social media and clearing endless promotional emails often dominate our daily lives, but with an average attention span of less than 9 seconds, you may want to look a little wider than the technological world.

What on Earth is the Google Algorithm Core Update?

As of 15th August 2024, Google’s latest core update has completed. While this isn’t a standalone event – experts estimate that Google updates its algorithm between 500-600 times per year – not all updates are created equal. Spanning 19 days, the changes caused a significant amount of ranking movement and disturbance to Google Search results...

Mastering Social Media: Our top tips for crafting compelling content to enhance your brand

What makes you stop scrolling on social media? Is it adorable animal photos, relatable memes, hilarious videos, mouth-watering food clips, or trendy fashion tips? Social media is full of endless content designed to captivate and engage us. In fact, the average user spends 145 minutes on social media every day! In today’s digital age, social media...

Mailchimp vs Brevo: Which email marketing platform is the best for SMEs?

Email marketing is a crucial tool for SMEs looking to establish and maintain connections with their customers. Mailchimp and Brevo have gained popularity as email marketing platforms, both offering various different features. When considering the significant price difference, you may be left wondering what the difference between the two platforms...

Navigating the AI-Driven Future of Google Search, a marketers perspective

Marketing Strategies for Success in a World with Search Generative Experience In May this year (2023), Google announced a series of ground-breaking changes to Google’s search engine that was a clear road map of things to come. The Search Generative Experience, or SGE as Google describes it, is the integration of AI and complex machine learning...

Unwrapping the Magic : redPepper’s Top Five Christmas Ads 2023

At redPepper Marketing, we’ve donned our marketing Santa hats and dived headfirst into the world of Christmas adverts. It’s been two weeks of jingle and controversy, as we unwrap the best, the worst, and everything in between. From political backlash to food-related innuendos, we've seen the lot. Join us as we reveal our top five adverts of 2023....

How to boost Christmas sales with Social Media

With the big day fast approaching, the last-minute buyers are on the hunt for something special, and it's a race against the clock. That’s why your social media presence is incredibly important for your business at this time of year. It’s also a great time to connect and engage with your audience, not only to drive sales but to spread the...

Will Social Media Die out?

We've heard and read on occasions that social media is like the cigarettes of this generation, and we can see some very strong similarities. There are plenty of problems with these kinds of platforms, sometimes making us feel more isolated than ever. This comparison is a bit extreme when you consider what these social media platforms are capable...

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Why you shouldn’t be afraid of Google Analytics 4

If you’re yet to get your Google Analytics 4 (GA4) property off the ground, there’s no time like the present! Perhaps you’ve become subject to analysis paralysis induced by the new layout. If you’re weighing up the benefits, or are simply not sure where to start, then keep reading to find out all about the newest Google Analytics tool on the...

Social Media Marketing Trends for 2023 and beyond…

As we cross the half-way point of 2023, the social media marketers amongst us may well be wondering what lies ahead for the rest of the year and beyond. A quick search in to social media trend predictions will throw out words which we’ve been hearing for the past couple of years – Tik Tok, AI and analytics all feature heavily, of course – but...

Brand Wars: Freddo vs Deeno

Another rip off war looms as Aldi head in to do battle for the lucrative chocolate munching kiddies’ market against Cadbury’s much loved Freddo milk chocolate. The innocent frog milk chocolate bar was launched in 1930 and has been a firm household favourite with multiple cousins including Freddo Faces, Freddo Drinking Chocolate and the Freddo...

Cracking the Code: The Secret Strategies Behind Successful Loyalty Schemes

Loyalty schemes have been a feature of the UK high street since the 1960s. First to appear was the Green Shield stamps of which Tesco was one of the biggest users before introducing their Clubcard scheme in 1995. These schemes are a great way for businesses to reward their customers and encourage repeat purchases, leading to increased customer...

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5 simple steps to creating more website traffic

Digital Marketing

If your business has an online presence, then the chances are you’ve asked yourself how you can gain more website visitors, social media followers or online enquiries. After all, more traffic = more leads. The question of how to bring more visitors to your website is...

Digital innovations that shaped our lockdown

Digital Marketing

Last month, we passed the 1st anniversary of the UK going into lockdown due to Covid-19. It’s been a year of keeping ourselves entertained at home, staying in touch with loved ones from a distance, and looking back on normality with nostalgia. With the successful...

How to prepare for your product launch

Marketing Strategy

You’ve thought up a fantastic idea, spent months developing the perfect product and now it’s time to reveal it to the world. Planning a product launch can be a daunting prospect, with so many assets to prepare and outcomes to plan for. However, with the help of a...

The exciting world of WhatsApp marketing

Digital Marketing

Discovering and adopting new platforms into your social media strategy can feel like an ongoing battle. They seem to spring up overnight and can just as quickly fade into obscurity. WhatsApp is in a unique position as it’s been an important app in person-to-person...

5 top content marketing strategy tips

Copywriting, Marketing Strategy

Content marketing is an essential part of any marketing strategy. Making sure it’s properly addressed in your overall strategy is crucial to ensuring your marketing efforts are well-balanced and harmonious. Fundamentally, a content strategy defines what sort of...

Web design: does your website do your marketing for you?

Digital Marketing, Website Design

It’s been estimated that by 2040, 95% of purchases will take place through eCommerce. Although we’re a little way off that yet, the internet grows and diversifies every day, and it has never been more important to create a strong online presence for your...

Which email marketing platform should I choose?

Email Marketing

Whether you’re seeking an effective way to communicate with your existing customers or a method to transform your prospects into sales, email marketing is a valuable tool to include in your marketing strategy. If email marketing is a new avenue for your business, or...

How to execute a successful product launch

Marketing Strategy

Launching a new product or service is an exciting time for any business and we understand just how important it can be to get it right! This blog post is the second instalment of our two-part product launch series where we’ll...

SEO or PPC – How do I meet my business’ needs?

Digital Marketing

If you know the basics of digital marketing, you’ll likely be familiar with the terms Search Engine Optimisation and Pay Per Click – SEO and PPC for short. You may even know a fair bit about them – but do you know which marketing service will help you achieve your...

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