TAKING YOUR BRAND TO NEW AUDIENCES ON TV

Traditional TV advertising has long been a powerful tool for capturing large, diverse audiences, but it often comes with a hefty price tag and limited targeting options. In the fast-paced world of marketing, businesses are constantly looking for innovative ways to reach their target audience and reduce costs.

Enter Addressable TV, a smarter way to advertise that lets you target specific households with tailored ads, from as little as £3,000* per campaign.

At redPepper, we help businesses of all sizes tap into the incredible potential of Addressable TV through innovative channels like ITVX or AdSmart from Sky, making premium TV advertising accessible and cost-effective.

*exc. VAT, media planning fee & TV ad production

What is Addressable TV?

Addressable TV delivers targeted advertising based on factors such as postcodes, demographics, and even purchase behaviours.

Unlike traditional linear TV, which broadcasts the same ad to everyone, Addressable TV delivers targeted ads to specific households. Imagine two households watching the same programme but receiving entirely different ads, that’s the power of Addressable TV.

With channels such as ITVX or AdSmart from Sky, businesses can now access premium TV advertising at a fraction of the cost of traditional campaigns, making it a much more viable option for businesses of all sizes. Both channels enable precise targeting and offer an endless array of quality content, delivering advertising to audiences rather than being placed in selected programming, either live or On Demand.

Why Choose Addressable TV?

Addressable TV ensures your brand is seen by the right people, at the right time. As a nation, the UK watches over 3.5 hours of TV daily with TV content making up approx 93% of all TV set viewing times (Thinkbox Trends and TV 2025, BARB), making TV the most effective way to reach your target audience.

Source: Thinkbox Trends and TV 2025, BARB

Furthermore, TV screens drive the highest ad recall, 34% higher than computer screens and 60% higher than tablets/smartphones. (Context Effects, Map The Territory & Tapestry Research, 2024)

Addressable TV is revolutionising how businesses of all sizes approach advertising, offering a host of benefits:

• Precision Targeting: Reach the exact households that matter most to your business.
• Cost-Effective: Reduce wasted spend by only paying to target the right audience.
• High Engagement: Ads are more relevant, increasing viewer engagement and brand awareness.
• Scalable for All Businesses: From small startups to established brands, Addressable TV is accessible and adaptable to all businesses.

Addressable TV doesn’t just increase brand visibility, it helps drive consideration and prospective sales, making it a very strong channel for businesses looking to thrive in a competitive market.

How does Addressable TV work? 

Effective media strategy and planning is the backbone of any successful advertising campaign. At redPepper, we ensure your message reaches the right audience on the right platform at the right time. With AdSmart from Sky, for example, we can target your audience based on a variety of factors, including:

• Demographics and household composition.
• Financial status, home and vehicle ownership.
• Purchase behaviour in FMCG (Fast-Moving Consumer Goods) categories.
• Geo-location targeting by area or postcode.
• Viewing habits.

This ensures that your ads are seen by the people who matter most, increasing engagement and potential action.

Is Addressable TV suitable for my brand? 

Use this quick checklist to determine if Addressable TV advertising is right for your brand:

🗹 I want my brand on TV in quality commercial programming with targetability.

🗹 I want to stand out from my competitors.

🗹 My business location or catchment area is important to my advertising strategy.

🗹 I want to reach specific demographics, interests, or locations.

🗹 I have a flexible budget for targeted advertising campaigns starting at £3,000* per campaign.

🗹 I potentially have budget to repeat the campaign.

🗹 I want to boost brand awareness, consideration and engagement.

If you ticked any of these, Addressable TV could be a game-changing solution for your business!

*Prices exclude VAT, media planning fee & TV ad production.

How We Make TV Advertising Accessible

Many businesses shy away from TV advertising, assuming it’s “too expensive” and out-of-reach. Whether you’re a large-scale business or a smaller start-up, at redPepper we believe that every brand should have access to quality, creative, results-driven advertising at an affordable price.

As a full-service marketing agency, our expert team handles every part of TV production, from the initial video concept, all the way to the final delivery.

Creating your ad: From idea to execution

Our team of creative thinkers will work with you to seamlessly conceptualise, script, film, produce, and deliver your TV ad for flighting on Advanced Addressable TV and social platforms. Here’s how we bring your TV ad to life:

1. 1. Concepts & Scripting: Our writers work with you to craft compelling stories and creative ideas that resonate with your audience and align with your brand goals.
   2. Filming & Production: Lights, camera, action! Our creative team works both in-studio and on location to capture high-quality video and stills that bring your campaign to life.
   3. Post-Production: We handle all the technical magic, including picture edits, voiceovers, animation, music composition, and licensing, ensuring your ad delivers the right emotional impact. We proudly partner with Michael Palmer Music, a London-based composer and sound designer, whose clients include Nestlé, Volkswagen, BBC, and Nespresso.

With a passionate, creative, and agile team, we deliver TV ads that stand out from the advertising clutter. Discover more about our video marketing services here.

Why Choose redPepper?

At redPepper Marketing, we make TV advertising smarter, more accessible, and results-driven. As trusted buyers of ITVX or AdSmart from Sky, we combine expert strategy with precise targeting and seamless campaign management to ensure your brand reaches the right audience, at the right time.

✅ End-to-end Campaign management – Our team of experts handles every aspect of your campaign, ensuring timely delivery.

✅ Cost-effective and time-saving approach – With in-house Media Strategy, Planning and Buying, we maximise your budget and efficiency, saving you the hassle of juggling multiple teams.

✅ Trusted by Leading Brands – We’ve helped brands such as Cycle King & Hawk Cycles, The Hearing Care Centre, and Essex County Council succeed with impactful TV campaigns.

✅ In-House AV Production – From concept to final cut, our team creates high-quality, engaging TV ads that grab attention and drive action, tailored to your brands needs. We’ve produced AV content for business across various industries from retail, home improvements/construction, tech, and more.

✅ Over 24 Years of Experience – With over two decades in the marketing industry, we’ve delivered outstanding campaigns across diverse B2B and B2C sectors, bringing results that speak for themselves.

Ready to take your brand further?

Let’s make TV work for you. Chat with our experts today.

What People Often Ask About TV