by Ellie Stead | Mar 10, 2022 | Branding, Digital Marketing, Marketing Strategy, Social Media
Not long ago, robots taking over the world was nothing more than an unoriginal plot for an action film. Now? It might just be a prediction of things to come. The past few years have seen the metaverse expand astronomically, and with that, the rise of the virtual...
by red Pepper | Feb 17, 2022 | Marketing Strategy
Would drama students make better sales assistants? Probably. Shoppers now expect all the choice, convenience, access and speed of online, but with the added value of the ‘theatre’ of retail stores. Of course, retailers have always understood the need to create drama...
by red Pepper | Nov 22, 2021 | Marketing Strategy, Traditional Marketing
You might wonder why some businesses with little social following or engagement make a profit in this digital age. Or, perhaps you’ve thought “that business has thousands of followers, they must be doing well” when in reality they struggle to get any sales from their...
by red Pepper | Oct 18, 2021 | Digital Marketing, Marketing Strategy
You’re going out for dinner tonight; you’ve shortlisted the possible options to a total of three restaurants. How do you pick the ONE? In a world with excessive information at our fingertips, it can pose a complex environment for businesses to compete. Social proof,...
by red Pepper | Apr 12, 2021 | Copywriting, Marketing Strategy
Content marketing is an essential part of any marketing strategy. Making sure it’s properly addressed in your overall strategy is crucial to ensuring your marketing efforts are well-balanced and harmonious. Fundamentally, a content strategy defines what sort of...
by red Pepper | Feb 24, 2021 | Marketing Strategy
Launching a new product or service is an exciting time for any business and we understand just how important it can be to get it right! This blog post is the second instalment of our two-part product launch series where we’ll discuss the marketing strategy and assets...
