by Erin Gibney | Oct 4, 2024 | Copywriting, Design & Print, Marketing Strategy, Traditional Marketing
While digital marketing often takes centre stage in many campaigns, you would be forgiven for believing traditional marketing is a thing of the past. Scrolling social media and clearing endless promotional emails often dominates our daily lives, but with an average...
by Michelle Tennens | May 15, 2023 | Marketing Strategy
Loyalty schemes have been a feature of the UK high street since the 1960s. First to appear was the Green Shield stamps of which Tesco was one of the biggest users before introducing their Clubcard scheme in 1995. These schemes are a great way for businesses to reward...
by Ellie Stead | Jun 24, 2022 | Marketing Strategy
Last week, former chancellor Lloyd Hammond issued a grim prediction that the UK is heading for a recession. We can’t see into the future (although it would be useful!), but this news has undoubtedly got many of us thinking about the best way to preserve our pennies....
by Michelle Tennens | May 24, 2022 | Marketing Strategy, Traditional Marketing
Consumers are in mourning as the imminent death of the free return looms on the virtual high street. In anger, they are threatening to return to the high street! As I listened to the vox pop interviews of young millennials up in arms that their binge buying habits...
by Ellie Stead | Mar 10, 2022 | Branding, Digital Marketing, Marketing Strategy, Social Media
Not long ago, robots taking over the world was nothing more than an unoriginal plot for an action film. Now? It might just be a prediction of things to come. The past few years have seen the metaverse expand astronomically, and with that, the rise of the virtual...
by red Pepper | Feb 17, 2022 | Marketing Strategy
Would drama students make better sales assistants? Probably. Shoppers now expect all the choice, convenience, access and speed of online, but with the added value of the ‘theatre’ of retail stores. Of course, retailers have always understood the need to create drama...
