by Michelle Tennens | May 22, 2023 | Branding
Another rip off war looms as Aldi head in to do battle for the lucrative chocolate munching kiddies’ market against Cadbury’s much loved Freddo milk chocolate. The innocent frog milk chocolate bar was launched in 1930 and has been a firm household favourite with...
by Michelle Tennens | May 15, 2023 | Marketing Strategy
Loyalty schemes have been a feature of the UK high street since the 1960s. First to appear was the Green Shield stamps of which Tesco was one of the biggest users before introducing their Clubcard scheme in 1995. These schemes are a great way for businesses to reward...
by Michelle Tennens | May 24, 2022 | Marketing Strategy, Traditional Marketing
Consumers are in mourning as the imminent death of the free return looms on the virtual high street. In anger, they are threatening to return to the high street! As I listened to the vox pop interviews of young millennials up in arms that their binge buying habits...
by Michelle Tennens | Sep 22, 2021 | redPepper Marketing
Over 20 years may have passed, but redPepper Marketing was built on the same foundations we operate by today: a passion for marketing and delivering great services for our clients. Find out more about our journey as Michelle discusses how she started the business and...
