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Instagram Reels: – What is deemed fair use of music for businesses?

Instagram Reels: – What is deemed fair use of music for businesses?

by Max Warner | Jan 7, 2022 | Social Media

In November, I produced an Instagram (IG) Reel for our recent ‘Office Dog of the Year 2021’ campaign. I enjoyed creating the video of our office dog, Sky’s day-to-day in the office, and as I’m writing this blog it is our most successful reel with just under 5k views...
What is the Marketing Mix?

What is the Marketing Mix?

by Max Warner | Nov 22, 2021 | Marketing Strategy, Traditional Marketing

You might wonder why some businesses with little social following or engagement make a profit in this digital age. Or, perhaps you’ve thought “that business has thousands of followers, they must be doing well” when in reality they struggle to get any sales from their...

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