by Ellie Stead | Jan 11, 2022 | Digital Marketing
If your brand uses e-commerce, the chances are you’re familiar with Google Shopping. Introduced in 2002 – originally under the name of Froogle – Google Shopping ads in the UK accounts for around 82% of retail ad spend.* However, this way of online selling...
by Ellie Stead | Jul 26, 2021 | Digital Marketing, Pay-Per-Click Advertising (PPC)
We’ve all been there: had a great product or service to sell, had a great website to sell it on: now all we need is the perfect PPC campaign to get the sales rolling in. Right? Even if your ad copy is eye-catching, and your audience is carefully selected, sometimes...
by Ellie Stead | Jun 8, 2021 | Social Media
Over 70% of us in the UK use at least one social media platform. Social media has defined a generation and has become a crucial part of our cultural fabric as a species. Unfortunately it has a dark side in the form of fake news and misinformation. We previously...
by Ellie Stead | May 20, 2021 | Digital Marketing
If your business has an online presence, then the chances are you’ve asked yourself how you can gain more website visitors, social media followers or online enquiries. After all, more traffic = more leads. The question of how to bring more visitors to your website is...
by Ellie Stead | Apr 15, 2021 | Digital Marketing
Last month, we passed the 1st anniversary of the UK going into lockdown due to Covid-19. It’s been a year of keeping ourselves entertained at home, staying in touch with loved ones from a distance, and looking back on normality with nostalgia. With the successful...
