Advertise your brand with addressable TV 📺
Affordable, targeted ads
TV is still the most powerful way to grab attention, build trust, and make your brand famous—and it’s now more accessible than ever. With Addressable TV, you can serve targeted ads to specific households based on location, interests, and demographics—starting from just £3,000 per campaign*.
✅ Highly targeted ads on 140+ channels across Sky, Virgin & ITVX
✅ Cost-effective campaigns in premium content
✅ Full-service media strategy, planning, buying & creative production
TV Advertising Is No Longer Just for Big Brands
In today’s fragmented media world, getting attention is harder than ever—but TV remains the most effective and trusted platform. Got questions? Learn more >
- Precise Targeting
Show ads only to your ideal audience based on location, age, and interests.
- Premium Exposure
Appear on 140+ top channels across Sky, Virgin & ITVX.
- Brand-Safe & Trusted
Your ad is placed in high-quality, broadcast content.
- Measurable Exposure
- Advertise with Sky Adsmart & ITVX
Choose the perfect audience by advertising on reputable platforms.
Why do I need a TV advertising agency?
We make TV advertising smarter, more accessible, and results-driven. As trusted media buyers for ITVX and AdSmart from Sky, we bring expert strategy, precise targeting, and full campaign management to every project.
- End-to-End Campaign Management
We handle everything, so you don’t have to.
- Expert Media Buying
Cost-effective, data-driven ad placements that maximise impact.
- Trusted By Leading Brands
Clients include Cycle King, The Hearing Care Centre, and Essex County Council.
- Measurable Exposure
High-quality, engaging ads designed to capture attention and drive action
How It Works: From Concept to Live TV
1
Free Strategy Call
We discuss your goals, audience, and budget
2
Media Planning & Buying
We strategise and secure the best ad placements to maximise impact
Creative Production
Our team produces a compelling, high-impact TV ad
3
Go Live
Your ad appears on the right channels at the right time to the right people
Ready to Get Started?
TV advertising is no longer out of reach. It’s affordable, targeted, and more effective than ever.
Let’s put your brand in front of the right audience and drive real results.
What People Often Ask About TV
What is Advanced TV?
Advanced TV is the umbrella term for new, data-driven solutions that make TV more flexible and targeted. It brings together the best of the internet with the best of TV.
Advanced TV is accessed via Broadcasters’ Video on Demand (BVOD) services and with AdSmart from Sky.
What is Addressable TV advertising?
Addressable TV is a targeted advertising method that uses data to deliver ads to specific households or people. It is the ability to show different ads to different households while they are watching the same programme.
How does Addressable TV advertising work?
It uses data to segment audiences based on factors like age, gender, and viewing habits.
How is Addressable TV different from traditional TV advertising?
Traditional TV broadcasts the same ads to everyone in a given area, while addressable TV allows for personalised ads. Addressable TV advertising can help marketers focus on individual consumer groups instead of delivering the same ad message to all viewers at the same time.
What is the benefit of Addressable TV advertising?
It allows for more effective and relevant marketing strategies. Advertisers can move beyond large-scale traditional TV ad buys, to focus on relevance and impact, for example promoting a service of interest to certain audiences. It enables the targetability of online advertising with the stature and engagement of TV advertising in broadcast-quality programming.
How can my advertising focus on relevance and impact?
Addressable TV advertising enables advertisers to target audiences more precisely, reducing costly wastage and enabling messaging to be customised, for example including different retail outlet details by catchment area.
How do I get my brand onto TV using Addressable TV advertising?
Speak to the experts at redPepper Marketing who will discuss your business and campaign objectives to define the optimal target audience, messaging, campaign period and budget. We will handle the media planning and buying with the relevant media owners and can also help you with TV advertising production.
Chat With Our Team
Want to learn how Addressable TV could work for you? Drop your details below, and our team will be in touch with you shortly!