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Why print marketing is still fundamental to omnichannel marketing

by Erin Gibney | October 4, 2024 | Copywriting, Design & Print, Marketing Strategy, Traditional Marketing | 0 Comments

While digital marketing often takes centre stage in many campaigns, you would be forgiven for believing traditional marketing is a thing of the past. Scrolling social media and clearing endless promotional emails often dominate our daily lives, but with an average attention span of less than 9 seconds, you may want to look a little wider than the technological world.

What on Earth is the Google Algorithm Core Update?

by Ellie Stead | September 23, 2024 | Search Engine Optimisation (SEO) | 0 Comments

As of 15th August 2024, Google’s latest core update has completed. While this isn’t a standalone event – experts estimate that Google updates its algorithm between 500-600 times per year – not all updates are created equal. Spanning 19 days, the changes caused a...

Mastering Social Media: Our top tips for crafting compelling content to enhance your brand

by Natalia Dziewiz | June 14, 2024 | Search Engine Optimisation (SEO), Uncategorized | 0 Comments

What makes you stop scrolling on social media? Is it adorable animal photos, relatable memes, hilarious videos, mouth-watering food clips, or trendy fashion tips? Social media is full of endless content designed to captivate and engage us. In fact, the average user...

Mailchimp vs Brevo: Which email marketing platform is the best for SMEs?

by Natalia Dziewiz | March 25, 2024 | Digital Marketing, Email Marketing | 0 Comments

Email marketing is a crucial tool for SMEs looking to establish and maintain connections with their customers. Mailchimp and Brevo have gained popularity as email marketing platforms, both offering various different features. When considering the significant price...

Navigating the AI-Driven Future of Google Search, a marketers perspective

by Dan James | December 19, 2023 | Digital Marketing | 0 Comments

Marketing Strategies for Success in a World with Search Generative Experience In May this year (2023), Google announced a series of ground-breaking changes to Google’s search engine that was a clear road map of things to come. The Search Generative Experience, or SGE...

Unwrapping the Magic : redPepper’s Top Five Christmas Ads 2023

by Erin Gibney | November 9, 2023 | Video Marketing | 0 Comments

At redPepper Marketing, we’ve donned our marketing Santa hats and dived headfirst into the world of Christmas adverts. It’s been two weeks of jingle and controversy, as we unwrap the best, the worst, and everything in between. From political backlash to food-related...

How to boost Christmas sales with Social Media

by Natalia Dziewiz | October 31, 2023 | Digital Marketing, Social Media | 0 Comments

With the big day fast approaching, the last-minute buyers are on the hunt for something special, and it's a race against the clock. That’s why your social media presence is incredibly important for your business at this time of year. It’s also a great time to connect...

Will Social Media Die out?

by red Pepper | October 17, 2023 | Digital Marketing, Social Media | 0 Comments

We've heard and read on occasions that social media is like the cigarettes of this generation, and we can see some very strong similarities. There are plenty of problems with these kinds of platforms, sometimes making us feel more isolated than ever. This comparison...

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Why you shouldn’t be afraid of Google Analytics 4

by red Pepper | June 30, 2023 | Digital Marketing | 0 Comments

If you’re yet to get your Google Analytics 4 (GA4) property off the ground, there’s no time like the present! Perhaps you’ve become subject to analysis paralysis induced by the new layout. If you’re weighing up the benefits, or are simply not sure where to start, then...

Social Media Marketing Trends for 2023 and beyond…

by Ellie Stead | June 27, 2023 | Social Media | 0 Comments

As we cross the half-way point of 2023, the social media marketers amongst us may well be wondering what lies ahead for the rest of the year and beyond. A quick search in to social media trend predictions will throw out words which we’ve been hearing for the past...

Brand Wars: Freddo vs Deeno

by Michelle Tennens | May 22, 2023 | Branding | 0 Comments

Another rip off war looms as Aldi head in to do battle for the lucrative chocolate munching kiddies’ market against Cadbury’s much loved Freddo milk chocolate. The innocent frog milk chocolate bar was launched in 1930 and has been a firm household favourite with...

Cracking the Code: The Secret Strategies Behind Successful Loyalty Schemes

by Michelle Tennens | May 15, 2023 | Marketing Strategy | 0 Comments

Loyalty schemes have been a feature of the UK high street since the 1960s. First to appear was the Green Shield stamps of which Tesco was one of the biggest users before introducing their Clubcard scheme in 1995. These schemes are a great way for businesses to reward...