Last week, former chancellor Lloyd Hammond issued a grim prediction that the UK is heading for a recession. We can’t see into the future (although it would be useful!), but this news has undoubtedly got many of us thinking about the best way to preserve our pennies.
Owners of small and medium-sized businesses in particular may be thinking about the changes they can make to save money during this time. redPepper marketing has put together a (hopefully) helpful guide to saving money while marketing your business. Read ahead for 5 ways to save money on your marketing.
As the saying goes, time is money, which is why automation is such a valuable tool to utilise throughout your marketing activities. From scheduling your social posts to creating PPC ads, clever advances in machine learning mean that there are a whole host of ways automation can help you make the most of your time at work.
2. Training resources
The internet is a weird and wonderful place, full of content on any topic you could think of. If there is a marketing activity you wish to learn more about or something you’d like to try but don’t feel too confident about, there is every chance that there will be a free resource on this topic. Some of our favourite training resources in the office are podcasts, online training platforms, video tutorials and marketing blogs.
3. Know your audience
Tools such as Google Analytics can help you identify your core customer base, which in turn means you will know exactly who is interested in your product or service. Beginning a marketing plan with a target audience in mind will save you the cost of advertising to people who just aren’t what you’re looking for.
4. Grow your socials
While there are a number of paid social media advertising options, growing your social media platform organically is completely free. You can start by analysing your demographic and who they follow, which in turn will help you to identify the best strategy to grow your followers. You may choose to engage your followers by sharing relevant content, running competitions, or simply posting, liking and sharing as often as possible.
5. Use an agency
A marketing agency comes at a cost, but it will almost always be cheaper than employing a full-time marketing team. Additionally, they are already trained experts in the areas of marketing you are looking to develop. At redPepper, we make sure to stay up-to-date with the latest marketing trends so that our clients remain one step ahead of their competitors. As a bonus, they might just have cute office dogs and cake… but we’re just speaking for ourselves.
We hope these tips have given a helpful insight as to how to save money without sacrificing your marketing. If you’d like to discuss brilliant marketing on a budget, get in touch with the redPepper team today. We’d love to work with you.