If your business has an online presence, then the chances are you’ve asked yourself how you can gain more website visitors, social media followers or online enquiries. After all, more traffic = more leads. The question of how to bring more visitors to your website is often overcomplicated. The short answer is, there’s no magic equation, just a few simple tips that you can follow yourself, or ask an agency to advise you on.
1. SEO
In the Digital Team here at redPepper, we love to rabbit on about SEO, or Search Engine Optimisation, and that’s because it’s a key ingredient in increasing website traffic. By optimising your website content to include relevant keywords – paying extra attention to page headings and titles – you increase the chances of the right customers finding your page. We also suggest adding metadata to the back end of your website. These are the things that Google looks for when reviewing the quality of websites, and ultimately determining where they should rank on a search engine page. For more on this, check out this blog post where we dive deeper into this topic.
2. Advertising
Online advertising or PPC (Pay-Per-Click) is a great way to build awareness of your business. There are many different platforms you can create online ad campaigns with. These enable you to choose who to target based on your existing and desired customer base, as well as your budget and the type of ad. Platforms such as Facebook and Google allow you to choose a campaign objective such as brand awareness or website visits to help increase your chance of attracting website leads.
3. Site authority
This point goes hand in hand with SEO – the more authority your website has in the eyes of Google, the higher your site will rank. Building site authority includes using high-quality links on your website, as well as other quality websites linking to your site. Site authority also means having a responsive site, which functions well and is easy to navigate, and has good page speed. Now more than ever, it is crucial that your website is optimised for mobile use, or you could lose out on a huge chunk of your customer base.
4. Social media
Social media isn’t a one size fits all approach – depending on your business’s target market, some platforms are unlikely to be used by your customers. By researching your demographic, you can find a social media platform that will engage with prospective website visitors. Creating a social media schedule with regular engaging content will allow you to develop a voice for your brand, and increase your online presence, driving more traffic to your website.
5. Understand your audience
Website traffic is only valuable if you are attracting the right kind of traffic. It’s your job to find out who that is! Tools like Google Analytics provide an insight into who is visiting your site, and how they are finding you. This will help you to further target the most valuable sources of traffic and divert away from sources that aren’t useful to your marketing strategy.
If you could use some help getting traffic to your website, we’d love to hear from you. We’ll help you design and implement a marketing strategy to suit your business objectives. Get in touch today by emailing info@redpeppermarketing.com.
